ABOUT LOS ANGELES FASHION WEEKEND
L.A. Fashion Weekend was established in 2008, by the CEO of Endless Road Entertainment Inc., Mikey Koffman, as she produced the last fashion show on the main stage at Smashbox Studios during Mercedes Benz Fashion Week in Los Angeles.
As one of the main fashion show producers in Los Angeles, Koffman saw the need to create an affordable platform for established and emerging designers to showcase their fashion, beauty, and lifestyle brands. L.A. Fashion Weekend was born out of necessity, to fill the void that Smashbox Studios and IMG left, while creating an economical turn-key production that is accessible to brands of all sizes.
Koffman’s background in the fashion industry led her to focus on creating a fashion week that is anchored in the three-day weekend-long ”Business of Fashion".
Her roots lie in Public Relations, Marketing, and Events, so it was no surprise when her front row consisted of retail buyers, top-tier digital and print media, registered members of the stylist and entertainment community, utilizing L.A. Fashion Weekend as a tool for buyers and media. Additionally, as the world has evolved, so has the business of fashion, and we recognize the importance of creating a space for brands to be able to make their investment back. The three day weekend long event consists of evening rooftop runway shows, brand activations, a buyer's lounge, an influencers corner, and a retail shopping space for participating brands to move in-stock inventory. The L.A. Fashion Weekend 2024 Season is ready, are you?
